Car Rental Deals in Reykjavik
Choose from our wide range of vehicles available in Reykjavik.
MiniHyundai i10 or Similar
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$26.04
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CompactOpel Crossland or Similar
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$32.59
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Compact SuvNissan Juke or Similar
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$30.84
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MiniToyota Aygo or Similar
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$28.10
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MiniToyota Aygo X or Similar
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$28.62
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EconomyToyota Yaris or Similar
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$28.70
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EconomyHyundai i20 or Similar
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$30.46
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Compact SuvDacia Duster or Similar
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$31.05
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Compact SuvSuzuki SX4 S-Cross or Similar
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$32.84
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Intermediate SuvSuzuki Vitara or Similar
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$33.14
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MiniKia Picanto or Similar
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$33.23
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EconomyDacia Sandero or Similar
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$33.68
/day
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Compact Estate/wagonDacia Logan STW or Similar
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$34.03
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EconomyKia Rio or Similar
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$35.71
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Compact Estate/wagonRenault Megane STW or Similar
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$35.96
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EconomySuzuki Swift or Similar
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$36.08
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EconomyMazda 2 or Similar
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$36.55
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EconomyVolkswagen Polo or Similar
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$36.97
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CompactHyundai i30 or Similar
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$37.25
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CompactKia Ceed or Similar
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$37.60
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Reykjavik, Iceland Car Rental Facts
Essential information on the best deals, rental providers, and vehicle options in Reykjavik, Iceland.
Most Popular Agencies
Blue Car Rental is the market leader in Reykjavik with 36% share, renowned for its comprehensive service and vehicles equipped for Icelandic conditions.
Popular Car Types
4x4 SUVs are essential for exploring Iceland's F-roads and highlands. Compact cars are popular for the Golden Circle and paved Ring Road routes.
Average Rental Duration
Reykjavik rentals average 6-8 days, driven by the classic week-long Ring Road itinerary and Northern Lights hunting trips. (Based on 8,500+ local pickups)
Most Popular Models
The Toyota Land Cruiser is the ultimate choice for rugged terrain and glacier access. The Dacia Duster 4x4 is a popular, affordable option for highland exploration.
Average Daily Price
Reykjavik rates average $72/day. Weekly rentals from $470 are the norm for complete Ring Road adventures.
How much does it cost to rent a car at Reykjavik, Iceland?
Averaging the lowest prices for the economy car category, the data below shows prices for monthly comparisons.
Cheapest Month Average
JanMost Expensive Month
JulYearly Average Price
Note: Reykjavík summer peak for midnight sun. Northern Lights season (September-April). Winter offers lower rates. Book 2-3 months ahead.
Car Rental Reykjavik, Iceland Guide
Renting a car in Reykjavik is the quintessential way to experience the “Land of Fire and Ice.” While the capital city is wonderfully walkable, Iceland’s true magic lies beyond the city limits. A rental car transforms your trip from a series of organized tours into a personal expedition, allowing you to chase waterfalls, hike on glaciers, and hunt for the Northern Lights on your own schedule. For international travelers, it offers unparalleled freedom compared to relying on the public bus system (Strætó), which is efficient within the capital area but sparse in the countryside, or the costly and less flexible private coach tours that shuttle between major sites.
Your primary decision will be where to pick up your vehicle. Keflavík International Airport (KEF), located about 50 minutes west of Reykjavík, is the most convenient option for many, allowing you to drive directly from the terminal to your accommodation. However, be aware that airport locations often include a facility fee or surcharge that can add a premium to the daily rate. Picking up from a downtown Reykjavík location can sometimes be slightly cheaper and offers a chance to acclimatize to the city before navigating Iceland’s ring road. For a money-saving tip, consider renting from a downtown agency if you are staying in Reykjavík for a night or two first, as you can often use the Flybus shuttle from the airport to your hotel and then collect your car when you’re ready to depart the city.
| Pickup Location | Advantages | Disadvantages |
|---|---|---|
| Keflavík International Airport (KEF) | Ultimate convenience; immediate access to vehicle upon arrival; 24/7 operations. | Often includes an airport surcharge; can be very busy during peak hours; slightly higher base rates. |
| Downtown Reykjavík | Often lower rates; avoids airport fees; allows a day to adjust to local traffic. | Requires separate transport from KEF (e.g., Flybus); limited operating hours on weekends/evenings. |
Car Rentals Requirements in Reykjavik, Iceland
Renting a car in Iceland is a straightforward process for international travelers, provided you come prepared with the correct documentation. The legal minimum age to rent a car in Iceland is typically 20 years old, though most agencies require drivers to be at least 21. If you are looking to rent a larger 4x4 vehicle, premium SUV, or a luxury car, the minimum age usually rises to 23 or 25. Additionally, the main driver must have held a valid driver's license for a minimum of one year, often two years for higher-category vehicles.
A valid driver’s license from your home country is required, and it must be printed in Roman alphabet characters. If your license uses non-Roman scripts (like Arabic, Japanese, or Chinese), you must also carry an International Driving Permit (IDP). An IDP is a small grey booklet that translates your license into multiple languages. While not always strictly enforced for licenses from the EU/EEA or USA, having an IDP is highly recommended and sometimes required by rental companies. You will need a major credit card in the driver’s name for the security deposit—debit cards are rarely accepted. Basic insurance is always included by law, but you will be offered additional coverage at the counter. Finally, you must carry your passport at the time of rental for identification.
| Requirement | Details |
|---|---|
| Minimum Age | 20 years for economy cars; 23-25 for 4x4s and luxury vehicles. |
| Driver's License | Valid full license held for 1+ years. International Driving Permit required for non-Roman alphabet licenses. |
| Payment Method | Major credit card (Visa/Mastercard) in the driver's name for deposit. Debit cards generally not accepted. |
| Insurance | Third-party liability is mandatory. Additional coverage (CDW, SCWD, GP, SAAP) is highly advised. |
Why Rent a Car in Reykjavik, Iceland
While Reykjavík itself is a compact, vibrant city best explored on foot, it serves as the launchpad for Iceland’s most breathtaking natural wonders. Without a car, you are tethered to the schedules of tour buses, which often follow a rigid timeline that doesn’t allow for spontaneous stops or extended stays at your favorite locations. Renting a car gives you the autonomy to pull over for an unplanned waterfall, wait for the sunset over a black sand beach, or chase a break in the clouds to see the aurora borealis. It turns the journey itself into the destination, especially when driving the iconic Route 1—the Ring Road.
For families or groups, renting a car is often more economical than purchasing multiple seats on organized tours. It provides a private space to store snacks, extra layers, and gear for Iceland’s famously changeable weather. The ability to choose your own accommodations, from rural farm stays to remote fjord hotels, opens up a level of immersive travel that organized tours simply cannot match. Whether you are planning a full circumnavigation of the island or just exploring the famous Golden Circle and South Coast, a rental car is the key to unlocking Iceland’s raw, untamed beauty at your own pace.
- Freedom to Explore: Travel at your own pace and stop wherever the landscape captivates you.
- Access to Remote Areas: Reach hidden gems and off-the-beaten-path attractions not serviced by buses.
- Chase the Northern Lights: Drive away from city lights on clear nights to find the best viewing spots.
- Weather Flexibility: Adjust your itinerary based on real-time weather conditions without being tied to a tour.
- Cost-Effective for Groups: Splitting the rental cost among 3-4 people is often cheaper than multiple tour tickets.
- Ideal for Photography: Arrive at famous locations during the "golden hour" for the best light, away from the midday crowds.
Best Car Rental Companies in Reykjavik, Iceland
Travelers to Reykjavík have a robust selection of rental companies, ranging from globally recognized brands to well-regarded local Icelandic operators. International giants like Hertz, Avis, Budget, and Europcar have a significant presence at Keflavík Airport and downtown, offering consistent service and loyalty program benefits. They typically have the largest fleets, ensuring availability even during peak summer months. However, local Icelandic companies such as Blue Car Rental, Lotus Car Rental, and Ice Rental Cars have built excellent reputations by specializing in the unique driving conditions of Iceland, often providing vehicles equipped with studded winter tires (in season) and offering packages that include comprehensive insurance coverage like Gravel Protection—a crucial add-on for Icelandic roads.
When choosing, it's wise to look beyond just the headline daily rate. A slightly higher rate from a local company might include better insurance packages that save you significant stress and money if a stone chip cracks your windshield or wind damages a door. Comparing total package costs, including the excess (deductible) and insurance inclusions, is key.
| Company | Price Level | Pros |
|---|---|---|
| Blue Car Rental | Medium | Excellent local reputation; modern fleet; transparent insurance options; often includes free Wi-Fi hotspot. |
| Lotus Car Rental | Medium/High | Known for top-tier customer service; "Platinum" insurance option with zero excess; reliable 4x4 fleet. |
| Hertz | High | Global brand reliability; extensive fleet; Gold Plus Rewards program; multiple locations at KEF and downtown. |
| Europcar | Medium/High | Large fleet; convenient airport counters; good for one-way rentals across the country. |
| Budget / Avis | Medium | Competitive rates for economy cars; easy booking system; suitable for short city or Golden Circle trips. |
Popular Car Rental Categories & Prices in Reykjavik, Iceland
The type of vehicle you choose in Reykjavík should be dictated primarily by your itinerary. For travelers sticking to the main Ring Road (Route 1) and the capital area during summer, a standard 2WD sedan or compact car is perfectly adequate and the most fuel-efficient option. Economy cars like the Toyota Yaris or Hyundai i20 are popular for solo travelers or couples. However, if you plan to venture into the Highlands, cross rivers, or drive on unpaved F-roads (mountain roads), a 4x4 vehicle is not just recommended—it is legally required. SUVs like the Dacia Duster, Suzuki Vitara, or larger Land Cruisers are the go-to choices for exploring Iceland’s rugged interior. For families or groups, station wagons or 7-seater vans provide the necessary space for luggage and passengers.
Pricing fluctuates dramatically with the seasons. The high tourist season (June to August) sees prices peak due to the midnight sun and optimal driving conditions. Conversely, the low season (November to March) offers the lowest rates, though drivers must contend with winter conditions. Holidays like Christmas and New Year’s also see a surge in demand and prices. Booking several months in advance is the best strategy to secure a reasonable rate, especially for 4x4 vehicles.
| Car Category | Average Daily Price (USD) |
|---|---|
| Small Cars (Economy/Compact) | $70 - $120 |
| Medium Cars (Intermediate/Standard) | $90 - $150 |
| SUVs (4x4/Dacia Duster Class) | $120 - $220 |
| Vans (7-8 Seater) | $150 - $280 |
| Luxury Cars (Premium Sedans/SUVs) | $200 - $400+ |
| Metric | Details |
|---|---|
| Cheapest Month | November |
| Most Expensive Month | July |
| Average Price (Economy Car) | $90 per day |
| A Good Deal (Economy Car) | Under $70 per day |
| Cheapest Supplier Type | Local companies during shoulder seasons (May/September) |
| Cheapest Car Type | Manual transmission economy cars |
Road Trips from Reykjavik, Iceland
The beauty of Reykjavík is its proximity to a variety of iconic routes. Whether you have a day or a week, these road trips showcase the best of Iceland’s diverse landscapes.
- The Golden Circle: A compact and popular loop covering approximately 300 km (190 miles). Starting from Reykjavík, it hits the mighty Gullfoss waterfall, the Geysir geothermal area (where the word “geyser” originates), and the historic Þingvellir National Park, a UNESCO site where the North American and Eurasian tectonic plates meet. Total driving time is about 3-4 hours, but plan for a full day.
- The South Coast to Vík: This drive along Route 1 is a highlight reel of Iceland. From Reykjavík, head east to the iconic Seljalandsfoss waterfall (which you can walk behind) and the powerful Skógafoss. Continue to the black sand beach of Reynisfjara near the village of Vík, famous for its basalt columns and powerful waves. The round trip is about 350 km (215 miles) and requires a full day or an overnight stay.
- The Snæfellsnes Peninsula: Often called “Iceland in Miniature,” this peninsula offers a taste of everything—volcanoes, glaciers, black lava fields, and charming fishing villages. Key highlights include the Kirkjufell mountain, Arnarstapi sea cliffs, and the Snæfellsjökull glacier. The loop from Reykjavík is roughly 350 km (215 miles) and is best enjoyed as a full-day trip or a 2-day exploration.
- The Ring Road (Route 1): For the adventurous traveler, the full Ring Road is a 1,332 km (828-mile) journey that circumnavigates the entire island. It takes a minimum of 7-10 days to do it justice, allowing you to explore the East Fjords, the geothermal baths of the North (Lake Mývatn), and the dramatic landscapes of the East and North before returning south.
Driving Rules in Reykjavik, Iceland
Driving in Iceland is on the right-hand side of the road, which is a crucial adjustment for travelers from countries like the UK, Japan, or Australia. The road network is generally good, but conditions can vary wildly. Seatbelts are mandatory for all passengers. The legal blood alcohol limit is very strict at 0.05%, and driving under the influence is treated as a serious offense with heavy fines and potential jail time.
Road conditions can change rapidly, especially outside of summer. Always check road.is before departure. Headlights must be on at all times, regardless of the hour or season. For child safety, children under 150 cm (approx. 4'11") or under 6 years of age must use an appropriate child restraint system; these can be rented alongside your vehicle. Winter tires (studded or non-studded) are mandatory from November 1 to April 15, though rental cars will already be equipped.
| Rule | Regulation |
|---|---|
| Driving Side | Right |
| Speed Limits | 50 km/h (31 mph) in urban areas, 80 km/h (50 mph) on gravel roads, 90 km/h (56 mph) on paved highways. |
| Alcohol Limit | 0.05% (strict zero-tolerance enforcement). |
| Headlights | Mandatory 24/7, all year round. |
| Child Seats | Required for children under 150 cm in height. |
Toll Roads in Reykjavik, Iceland
One of the pleasant surprises for drivers in Iceland is that the country has no traditional toll roads for the vast majority of its network. You can drive the entire Ring Road, the Golden Circle, and the South Coast without encountering a single toll booth. The only exception is the Hvalfjörður Tunnel (Hvalfjarðargöng), which is located just north of Reykjavík and connects the capital region to the west. However, this tunnel was made toll-free in late 2018. Currently, there are no active toll roads requiring payment for standard passenger vehicles on the public road system. This simplicity makes budgeting for fuel much easier. However, it is worth noting that some tunnels and roads are subject to weather closures, but not tolls. Always fill your tank at gas stations in larger towns, as services can be sparse in rural areas.
Parking in Reykjavik, Iceland
Parking in downtown Reykjavík is a managed system that operates primarily through parking zones. The city is divided into four zones—P1, P2, P3, and P4—with P1 being the most central and expensive. During peak hours (typically 9 AM to 6 PM on weekdays and 10 AM to 4 PM on Saturdays), you must pay for parking using either the Parka app, a pay-and-display machine, or via SMS for those with a European SIM card. Sundays are generally free. Outside of these hours, parking in many areas is free. Finding a spot can be competitive during the summer months and on weekends when Reykjavík’s nightlife is bustling.
For overnight stays, many hotels in the city center do not offer free parking. It is common to pay a daily fee (ranging from $15-$30 USD) to use a nearby parking garage or a designated hotel lot. If your hotel doesn’t have parking, the multi-story garages near Hlemmur Square or at the Harpa Concert Hall are safe, well-lit options. Street parking in residential areas outside the immediate center (P3/P4 zones) is often free and a good alternative if you don’t mind a short walk.
Tips for Car Rental in Reykjavik, Iceland
- Book Early, Especially for 4x4s: Iceland’s popularity has surged, and the best deals—especially for automatic SUVs—disappear months in advance, particularly for summer travel.
- Embrace Comprehensive Insurance: Do not rely on standard CDW alone. Icelandic weather and roads (gravel, sand, wind) pose unique risks. Purchase Gravel Protection (GP) and Sand and Ash Protection (SAAP) to cover damage from flying debris. Many travelers opt for the "zero excess" or "full protection" packages to eliminate the deductible.
- Master the Fuel Policy: Most rentals come with a "full-to-full" policy. You pick up the car with a full tank and must return it full. Failing to do so results in the company refueling at a highly inflated rate. Save your fuel receipt to prove it was filled.
- Consider Fuel Costs: Gas in Iceland is expensive, often running between $7 and $9 USD per gallon (or about $2.00-$2.40 per liter). Factor this into your budget, especially if renting a large SUV.
- Inspect the Car Thoroughly: Before driving off, take a video and photos of the vehicle, paying close attention to the windscreen, headlights, and tires. Ensure any existing damage is marked on the rental agreement to avoid disputes.
- Know the F-Road Rules: If your itinerary includes the interior Highlands, you must rent a 4x4. Driving an F-road (mountain road) in a standard 2WD vehicle is illegal and will void your insurance.
Common Car Rental Mistakes Travelers Make
- Relying Solely on GPS: Many travelers assume their phone’s GPS will work everywhere. Iceland’s remote interior and some fjords have patchy or no service. Download offline maps (like Google Maps offline or Maps.me) for the entire country before leaving Reykjavík.
- Opening Car Doors in the Wind: Iceland’s winds can be ferocious. A common and costly mistake is opening a car door without holding onto it tightly. A strong gust can catch the door and bend it backwards, causing significant damage that is often not covered by basic insurance.
- Ignoring Weather Warnings: Travelers sometimes push forward with their itinerary despite official weather alerts. Icelandic weather can turn dangerous quickly. It is essential to heed warnings on vedur.is and road.is. There is no shame in waiting out a storm.
- Skipping Gravel Protection: Many first-time visitors decline Gravel Protection to save money, only to find a chip in the windshield after driving on a gravel road. This can lead to a repair bill of several hundred dollars.
- Assuming All Roads are Paved: A significant portion of Iceland’s road network, especially leading to attractions, is unpaved gravel. Expect gravel roads and drive accordingly, reducing speed to avoid kicking up stones.
- Underestimating Drive Times: Travelers often use Google Maps estimates without accounting for weather, road conditions, or the need for frequent photo stops. A "2-hour drive" in Iceland often takes 3-4 hours, especially in winter.
Real Travel Experience Renting a Car in Reykjavik, Iceland
After a night in Reykjavík to shake off jet lag, we picked up our rented Dacia Duster from a downtown office. The agent went over the insurance with a serious tone, and we splurged on the "full protection" package, a decision we were grateful for by day two. As we drove the South Coast, a sudden gust of wind whipped a storm of sand across the road, peppering the side of the car. We barely flinched, knowing we were covered. The real highlight came when we decided to ditch our pre-planned campsite and follow a local’s tip to a remote hot spring. The 4x4 handled the rough gravel track with ease, and we soaked in a geothermal river as the midnight sun painted the sky in soft pastels. Without that car, it would have just been another stop on a bus schedule.
International Driving Permit for Travelers Visiting Reykjavik, Iceland
An International Driving Permit (IDP) is a United Nations-regulated document that translates your national driver’s license into multiple languages. In Iceland, an IDP is legally required if your original driver's license is not written in the Roman alphabet (e.g., Arabic, Chinese, Japanese, Russian). For those with licenses in English or other Roman-alphabet languages, an IDP is not a strict legal requirement, but many rental agencies highly recommend it as it simplifies the check-in process and provides an extra layer of identification if you are pulled over by the police. You cannot obtain an IDP in Iceland; you must apply for it in your home country before traveling. In the US, for example, it is issued by AAA and AARP. The IDP is valid for one year from the issue date and must be presented alongside your original, valid driver’s license.
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