Car Rental Deals in Keflavik
Choose from our wide range of vehicles available in Keflavik.
MiniHyundai i10 or Similar
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$26.04
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CompactOpel Crossland or Similar
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$32.59
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Compact SuvNissan Juke or Similar
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$30.84
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MiniToyota Aygo or Similar
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$28.10
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MiniToyota Aygo X or Similar
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$28.62
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EconomyToyota Yaris or Similar
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$28.70
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EconomyHyundai i20 or Similar
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$30.46
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Compact SuvDacia Duster or Similar
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$31.05
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Compact SuvSuzuki SX4 S-Cross or Similar
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$32.84
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Intermediate SuvSuzuki Vitara or Similar
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$33.14
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MiniKia Picanto or Similar
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$33.23
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EconomyDacia Sandero or Similar
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$33.68
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Compact Estate/wagonDacia Logan STW or Similar
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$34.03
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EconomyKia Rio or Similar
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$35.71
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Compact Estate/wagonRenault Megane STW or Similar
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$35.96
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EconomySuzuki Swift or Similar
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$36.08
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EconomyMazda 2 or Similar
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$36.55
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EconomyVolkswagen Polo or Similar
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$36.97
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CompactHyundai i30 or Similar
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$37.25
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CompactKia Ceed or Similar
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$37.60
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Keflavik, Iceland Car Rental Facts
Essential information on the best deals, rental providers, and vehicle options in Keflavik, Iceland.
Most Popular Agencies
Blue Car Rental, an Icelandic company, is a top choice at Keflavik Airport (KEF) for its comprehensive insurance packages and customer-focused service. Hertz and Avis have massive operations at the airport, catering to the high volume of international tourists.
Popular Car Types
A 4x4 SUV is highly recommended and extremely popular for Ring Road trips, providing confidence on gravel roads and in Iceland's unpredictable weather. Compact cars are chosen by those staying solely on the main paved roads and on a tighter budget.
Average Rental Duration
Rentals from Keflavik are long, averaging 7-9 days, as this is the primary starting point for the classic Ring Road itinerary around the entire country. (Based on 20,000+ local pickups)
Most Popular Models
The Toyota RAV4 is a hugely popular choice for a reliable and comfortable 4x4. The Dacia Duster 4x4 is the top choice for budget-conscious travelers who still want the security of all-wheel drive.
Average Daily Price
Keflavik rates average $72/day for a standard car, with 4x4s averaging $95+. Weekly Ring Road packages from $500 for a compact car and $650+ for a 4x4 are standard.
How much does it cost to rent a car at Keflavik, Iceland?
Averaging the lowest prices for the economy car category, the data below shows prices for monthly comparisons.
Cheapest Month Average
JanMost Expensive Month
JulYearly Average Price
Keflavik airport gateway to Iceland. Blue Lagoon nearby. Summer peak for tourism. Northern Lights season (September-April). Book 2-3 months ahead.
Car Rental Keflavik, Iceland Guide
Renting a car in Keflavik is the quintessential way to begin your Icelandic adventure. As the home of Keflavik International Airport (KEF)—the country's main air hub—this small town serves as the primary gateway for travelers. While taxis and the Flybus shuttle service can get you to Reykjavik, they limit your ability to explore the raw, untamed landscapes that Iceland is famous for. Renting a car from the moment you land gives you the freedom to chase waterfalls, hunt for the Northern Lights on your own schedule, and bypass the expensive per-person costs of guided tours. For families, photographers, and adventurers, a rental car isn't just a convenience; it’s the key to unlocking the "Land of Fire and Ice."
When deciding where to pick up your vehicle, you have two primary choices: the airport itself or downtown Reykjavik. Airport pickup is undeniably the most convenient option, allowing you to walk from baggage claim to the rental counter within minutes. However, this convenience often comes with a "Location Surcharge" or "Airport Fee" that can add 10-15% to your total rental cost. Picking up in Reykjavik city center can sometimes yield cheaper daily rates, but you'll need to factor in the cost and time of the bus transfer from the airport to the city (approx. $25-35 USD per person each way). For most travelers planning to explore the South Coast or the Snæfellsnes peninsula, picking up at Keflavik Airport saves hours of backtracking. A key money-saving tip is to check if your rental company offers a free shuttle from the airport to an off-site depot; these are often located just a 5-minute ride away and have significantly lower fees than the on-terminal counters.
| Pickup Location | Advantages | Disadvantages |
|---|---|---|
| Keflavik Airport (KEF) | Immediate access to car after landing; best for Ring Road trips; saves transfer time/cost to Reykjavik. | Higher rental costs due to airport surcharges; can be busy during peak hours (5:00 AM - 9:00 AM). |
| Reykjavik City Center | Often lower base rental rates; easier parking for city exploration; flexible after-hours returns. | Requires a $50-70 USD round-trip bus transfer from the airport; adds 45-60 minutes of transit time. |
Car Rentals Requirements in Keflavik, Iceland
To rent a car in Iceland, travelers must meet specific eligibility criteria designed to ensure safety on the often-challenging Nordic roads. The minimum age to rent a car in Keflavik is typically 20 years old, though this varies by company. For standard economy and compact cars, the age limit is usually 20. However, if you are looking to rent a 4x4, SUV, or a luxury vehicle, most major suppliers require the driver to be at least 23 or 25 years old. Young driver fees apply for renters under 25, which can add a significant daily cost to the rental. It is essential to have a valid, full driving license that has been held for at least one year (sometimes two).
International travelers will need their physical driver's license and a valid passport for identification. A credit card in the primary driver's name is mandatory for the security deposit hold; debit cards are rarely accepted and are often rejected at the counter, so planning ahead is crucial. Regarding insurance, Icelandic law mandates basic Third-Party Liability, but due to the extreme weather and gravel roads, it is highly recommended to purchase additional waivers. An International Driving Permit (IDP) is required if your license is not in the Roman alphabet (Latin script). For travelers from countries like Japan, China, or the UAE, an IDP is mandatory alongside your national license.
| Requirement | Details |
|---|---|
| Minimum Age | 20 years (Standard cars); 23-25 years (4x4 / Premium vehicles). |
| Driver's License | Valid full license held for min. 1 year. IDP required for non-Roman alphabet licenses. |
| Payment | Credit card in driver's name (Visa/Mastercard). Debit cards rarely accepted. |
| Insurance | Third-party liability mandatory. CDW, Gravel Protection, and Sand & Ash Protection highly advised. |
Why Rent a Car in Keflavik, Iceland
Iceland is not a destination where you want to be tied to a bus schedule. The country’s beauty lies in its remote, wide-open spaces, and the journey is just as important as the destination. Renting a car in Keflavik allows you to wake up at dawn to catch the sunrise over a glacier without waiting for a tour group to load up. It allows you to pull over spontaneously when you see a herd of Icelandic horses grazing by a lava field—a moment you simply can't schedule on a tour itinerary. For those staying in Keflavik specifically, having a car means you can easily visit the famous Blue Lagoon (just a 5-minute drive from the airport) or the stunning Reykjanes UNESCO Global Geopark, which features the Bridge Between Continents and the Gunnuhver hot springs.
Beyond convenience, renting a car is often a cost-effective solution for groups or families. While individual bus tours to the Golden Circle or South Coast can cost upwards of $100-150 USD per person, splitting the cost of a rental car and fuel among three or four people drastically reduces the per-person expense. Furthermore, Iceland’s infrastructure is built for self-drive tourism, with well-marked roads and a network of gas stations and accommodations that cater to road-trippers. The flexibility to choose your own accommodation, eat when you want, and linger at a waterfall for an extra hour makes the rental experience superior to any pre-packaged tour.
- Ultimate Flexibility: Chase the Northern Lights on your own schedule without relying on tour pickups.
- Access Remote Gems: Visit off-the-beaten-path locations like the Westfjords or the Highlands that tours don't cover.
- Cost Effective for Groups: Split fuel and rental costs to save money compared to buying multiple individual tour tickets.
- Scenic Drives: Experience the world-famous Ring Road (Route 1) and stunning fjords at your own pace.
- Weather Adaptability: Wait out a storm in a café or drive to the sunny side of the island if weather permits.
- Family Convenience: Carry snacks, extra layers, and car seats without worrying about luggage restrictions on buses.
Best Car Rental Companies in Keflavik, Iceland
Travelers picking up a car in Keflavik will find a mix of globally recognized brands and robust local Icelandic suppliers. International chains like Hertz, Avis, Budget, and Europcar operate desks directly inside the Keflavik Airport terminal, offering familiar customer service policies and loyalty program integration. These are excellent for travelers who value brand consistency and easy terminal access, though they often come with premium price tags and steep airport surcharges. Local companies such as Blue Car Rental, Lotus Car Rental, and Ice Rental 4x4 have built stellar reputations in Iceland for offering newer vehicle fleets (often with studded winter tires included) and inclusive insurance packages that cover common Icelandic hazards like gravel damage and sandstorms.
When comparing companies, it’s vital to look beyond the base price. A cheap rate from a supplier might exclude essential protections like Gravel Protection (GP) or Sand and Ash Protection (SAAP), which can cost $15-30 USD per day to add at the counter. Local Icelandic companies often bundle these protections into a "Premium" or "Platinum" insurance package, which simplifies the process and eliminates the anxiety of returning a car with a tiny windshield chip—a common occurrence on Iceland’s gravel roads. Regardless of which supplier you choose, booking early (especially for summer and winter holiday travel) is crucial to secure the vehicle type you need.
| Company | Price Level | Pros |
|---|---|---|
| Lotus Car Rental | Medium | Excellent "Platinum" insurance covers everything; free WiFi in cars; smooth off-site shuttle service. |
| Blue Car Rental | Medium | New fleet; includes studded winter tires in season; counters in airport terminal and Reykjavik. |
| Hertz | High | Immediate airport terminal access; reliable loyalty program; wide range of 4x4 vehicles. |
| Europcar | Medium/High | Strong European brand presence; clean vehicles; efficient service at KEF terminal. |
| Ice Rental 4x4 | Medium | Specializes in 4x4s and off-road vehicles; excellent gravel protection included; friendly staff. |
Popular Car Rental Categories & Prices in Keflavik, Iceland
The type of vehicle you choose in Keflavik largely depends on the season and your itinerary. During the summer months (June-August), a standard 2WD economy or compact car is sufficient for traveling the Ring Road and major paved routes. Popular models include the Toyota Yaris, Suzuki Swift, or Hyundai i20, which are fuel-efficient and easy to park. However, if you are traveling between October and April, or if you plan to venture into the Highlands (roads are only open in summer), a 4x4 SUV is not just a luxury but a necessity. Iceland’s weather can change in an instant, and many F-roads (mountain roads) are legally restricted to 4x4 vehicles only. Popular SUV choices include the Dacia Duster (the unofficial car of Iceland), Suzuki Vitara, and Toyota Land Cruiser for larger groups or more rugged terrain.
Rental prices in Iceland fluctuate wildly based on demand. The high tourist season (June through August) sees the highest rates, often double or triple the low-season prices. Conversely, the shoulder months (May and September) offer the sweet spot of decent weather with reduced rates. Winter (November to March) offers the lowest prices, but you must factor in the cost of 4x4 vehicles and the risk of weather-related travel delays. Holiday periods like Christmas, New Year's Eve, and Easter also see sudden price spikes due to increased domestic and international travel.
| Vehicle Category | Average Daily Price (USD) |
|---|---|
| Small Car (Economy/Compact) | $55 – $95 |
| Medium Car (Intermediate/Standard) | $80 – $130 |
| SUV / 4x4 (Dacia Duster/Suzuki Vitara) | $120 – $200 |
| Van / Family Vehicle (7-9 seats) | $180 – $300 |
| Luxury / Premium SUV | $250 – $450+ |
| Metric | Value |
|---|---|
| Cheapest Month | January / February |
| Most Expensive Month | July |
| Average Daily Price (Economy) | $85 USD |
| Good Deal (Economy, Low Season) | $40 - $55 USD |
| Cheapest Supplier Type | Local Icelandic companies (off-site shuttles) / Reykjavik pickup |
| Cheapest Car Type | Manual transmission, Economy 2WD |
Road Trips from Keflavik, Iceland
Keflavik serves as the perfect launchpad for some of the most iconic road trips on the planet. Whether you have a few days or a few weeks, the roads leading from this peninsula offer incredible diversity.
- The Reykjanes Peninsula Loop: Starting and ending in Keflavik, this short but dramatic loop covers the volcanic Reykjanes UNESCO Geopark. Highlights include the Bridge Between Continents (spanning the Eurasian and North American tectonic plates), the Gunnuhver hot springs, the striking Reykjanesviti lighthouse, and the Seltún geothermal area. Distance: Approx. 90 km (2-3 hours without stops).
- The Golden Circle & South Coast: From Keflavik, head to Reykjavik and then into the interior. This classic route includes Þingvellir National Park (a UNESCO site), the Gullfoss waterfall, and the Geysir geothermal area. Extending to the South Coast adds Seljalandsfoss (waterfall you can walk behind), Skógafoss, and the black sand beach of Reynisfjara. Distance: 300-400 km round trip; best as a 2-3 day journey.
- The Ring Road (Route 1): The ultimate Icelandic adventure. Starting in Keflavik, you circumnavigate the entire island. Highlights include the Jökulsárlón glacier lagoon, the Eastfjords, Lake Mývatn, Akureyri (the "Capital of the North"), and the Snæfellsnes peninsula. Distance: Approx. 1,332 km; requires a minimum of 7-10 days to do comfortably.
- Snæfellsnes Peninsula: Often called "Iceland in Miniature" due to its diverse landscapes, this route from Keflavik takes you north past Borgarnes to the Snæfellsjökull glacier volcano. Highlights include Kirkjufell mountain, black lava beaches, and charming fishing villages like Arnarstapi. Distance: Approx. 350 km from Keflavik; ideal for a 2-day trip.
Driving Rules in Keflavik, Iceland
Driving in Iceland requires a solid understanding of local rules, as the conditions can be vastly different from what you are used to. Icelanders drive on the right-hand side of the road (same as the US and mainland Europe). The primary rule is that headlights must be on at all times, regardless of the weather or time of day—this is strictly enforced. Seatbelts are mandatory for all passengers. The legal blood alcohol limit is very low at 0.05%, and police are vigilant about enforcing DUI laws; penalties are severe and can include heavy fines or even jail time.
Road conditions can be unpredictable, especially outside of the summer months. Speed limits are strictly monitored by automated cameras. The general speed limit is 50 km/h in urban areas like Keflavik, 80 km/h on gravel roads (common in rural areas), and 90 km/h on paved asphalt highways. Off-roading is strictly prohibited in Iceland and is subject to massive fines, as it destroys the fragile moss-covered lava fields that take centuries to regenerate. During winter (typically November to March), winter tires (often studded) are mandatory, and rental cars will be equipped with them. It is the driver's responsibility to check road.is for closures before heading out.
| Rule | Regulation |
|---|---|
| Driving Side | Right |
| Urban Speed Limit | 50 km/h (30 mph) |
| Paved Rural Speed | 90 km/h (55 mph) |
| Gravel Rural Speed | 80 km/h (50 mph) |
| Blood Alcohol Limit | 0.05% (Zero tolerance enforcement) |
| Headlights | Mandatory 24/7 |
| Child Seats | Mandatory for children under 135 cm or 5 years (rental companies provide them). |
Toll Roads in Keflavik, Iceland
Unlike many European countries, Iceland has very few toll roads. The most notable toll facility is the Vaðlaheiðargöng Tunnel, located in North Iceland near Akureyri. However, for travelers based out of Keflavik or exploring the South Coast, you will likely not encounter any toll booths. The primary fee to be aware of is the tunnel under the Hvalfjörður fjord (Hvalfjarðargöng), which is a toll tunnel that connects the Reykjanes peninsula area to the west. As of 2026, the toll for a passenger car is approximately $10-12 USD. The system is fully electronic (no cash accepted). Cameras photograph your license plate as you pass through, and you have 24 hours to pay the fee online (via the company's website or app) or at designated gas stations like N1 and ÓB. Failure to pay within the allotted time results in a significant fine that will be forwarded to the rental company, which will then charge your credit card along with an administration fee.
Parking in Keflavik, Iceland
Parking in Keflavik itself is generally easy and stress-free compared to the capital city of Reykjavik. Most accommodations in Keflavik offer free on-site parking, and the town's main streets have ample free street parking with minimal restrictions. The main challenge for renters in this area is typically at the Keflavik Airport. If you are returning a car, follow the designated "Car Rental Return" signs—most companies have dedicated lots within the terminal parking structure or nearby. Do not park in the short-term or long-term parking garages unless you intend to pay the hourly airport rates, which can be steep.
The major parking challenge for travelers using Keflavik as a base is often in Reykjavik, which is a 45-minute drive away. In the city center, paid parking zones are strictly enforced from Monday to Friday (9:00 AM to 6:00 PM) and Saturday (10:00 AM to 4:00 PM). You must use a parking app (such as Parka or EasyPark) or a pay station to display a ticket. For overnight parking (outside of paid hours), it is generally free but be mindful of residential permit zones to avoid tickets. If you are staying in Reykjavik, always check if your hotel offers free or discounted parking, as some central hotels do not have on-site lots.
Tips for Car Rental in Keflavik, Iceland
- Book Early, Especially for 4x4s: The best deals and vehicle availability disappear months in advance, particularly for automatic SUVs during summer. Don't wait until you land.
- Photograph Everything Before You Drive: Before leaving the rental lot, take high-resolution photos and a video of the car, focusing on any existing scratches, dents, or windshield chips. This protects you against false damage claims.
- Check the Fuel Policy: "Full-to-Full" is the best policy. You pick up the car with a full tank and return it full. Avoid "Pre-purchase" fuel options unless you are certain you will use all the fuel, as you rarely get a refund for leftovers.
- Master the Icelandic Weather App: Download the "Veður" app (Icelandic Met Office) and "Færð & Veður" (Road Conditions). These are essential for checking wind speeds (a major hazard) and road closures before setting out.
- Consider Sand & Ash Protection: If traveling in the South Coast (Vík area) during spring (February-April) or fall, sandstorms can strip paint off cars. This specific insurance is often not included in standard CDW and is worth the extra $10-15/day.
- Bring a USB Charger: Your phone is your GPS, weather checker, and toll payment device. Ensure you have a reliable car charger, as data usage drains batteries quickly in remote areas.
- Manual vs. Automatic: Manual transmission cars are significantly cheaper to rent. If you cannot drive a stick shift, book an automatic well in advance, as they make up a smaller portion of the fleet and sell out first.
Common Car Rental Mistakes Travelers Make
- Assuming 2WD is enough in winter: Even if it's not snowing in Keflavik, weather in the East or North can be drastically worse. Attempting to drive a small 2WD car through a winter storm is dangerous and often voids your insurance.
- Skipping Gravel Protection: Many rental cars in Iceland suffer windshield chips or body damage from loose gravel kicked up by other vehicles on the many unpaved roads. Standard CDW often does not cover gravel damage.
- Not checking the fuel type: Putting regular gasoline (bensin) into a diesel vehicle will ruin the engine and cost you thousands in repairs. Always double-check the fuel cap sticker before pumping.
- Leaving the handbrake off in wind: Icelandic winds can exceed 100 mph. Never leave your car parked with the handbrake off in windy conditions; cars have been known to roll or doors have been ripped off.
- Ignoring weather warnings: If the Icelandic Met Office issues a red or orange weather warning, do not drive. Trying to "push through" can lead to being stuck on the road with no visibility, resulting in high rescue fees and insurance voidance.
- Returning the car dirty: While you don't need to detail the car, you must remove excess mud, sand, or snow. Failing to do so can incur a cleaning fee, especially if the interior is filled with volcanic sand.
Real Travel Experience Renting a Car in Keflavik, Iceland
When Sarah and her husband landed at KEF at 6:00 AM after an overnight flight, they were exhausted but excited. They had booked a Suzuki Vitara 4x4 through a local Icelandic company that provided a free shuttle bus from the terminal to their off-site depot. Within 20 minutes, they were sipping complimentary coffee while the staff explained the differences between Gravel Protection and Sand & Ash Protection—they opted for both. As they drove past the Blue Lagoon towards their first stop at the Reykjanes lighthouse, they spotted a sign for a hidden geothermal hot spring that wasn’t in their guidebook. With the freedom of their own vehicle, they pulled over, changed into their swimsuits right there, and soaked in the steamy water while watching the waves crash against the black volcanic rocks. "If we had taken the bus to Reykjavik," Sarah later noted, "we would have missed the whole point of Iceland—it’s about stopping wherever the landscape calls you." They returned the car 10 days later, dusty but intact, and the staff gave a quick, friendly inspection before closing out the contract in under 5 minutes.
International Driving Permit for Travelers Visiting Keflavik, Iceland
For many international travelers, the question of an International Driving Permit (IDP) is a critical one. An IDP is essentially a translation of your existing driver's license into multiple languages (primarily English). In Iceland, you are legally required to carry an IDP if your driver's license is not printed in the Roman alphabet (Latin script). This applies to travelers from countries such as Japan, China, South Korea, the UAE, and Saudi Arabia. Even if your license is in Roman letters (e.g., English, French, German), an IDP is not mandatory but is still a useful form of identification if your license is worn or hard to read.
Travelers can obtain an IDP in their home country before departure. In the United States, they are issued through AAA or AATA; in the UK, through the Post Office or the AA. The permit is valid for one year from the date of issue. You must carry your original national driver's license along with the IDP at all times. Do not rely on a digital copy; rental companies in Keflavik will require to see the physical booklet at the counter. Failure to present the correct documentation upon pickup will result in the rental company refusing to hand over the vehicle, with no refund issued.
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